I hope you had a good weekend – plenty of rest and exercise and a little party time with your household and closest video friends. This is the new norm for socialising for the time being.
Here are some thoughts for you to ponder – I was listening to an investment guy the other day and he was able to relate a story told to him by his mentor – this mentor is a very wealthy guy who has been through a number of financial downturns.
His advice was to look at what is happening – determine what has changed and try to figure out what will be the new normal. He learned to adjust to the changes and profit from them.
For me this means a number of things – not only for the investment perspective but from ways of working – travel – socialising and looking at how that will affect the way we work and go about our daily lives over the next few years – it gives us a lot to think about and a lot more to plan for possibly a new way of looking at our friends and family, the way we work and interact with our world.
When we review some of the data from the Spanish flue pandemic we can see some parallels – social isolation became important and stayed with the population for several years after the pandemic had abated – and remember that a flu injection was not available till around the start of the second world war – some 20 years after over 50 million people died of the Spanish flu.
If you are a leader of your family, company or community, or just a member of one of these groups, are you thinking a little beyond the current situation? Are you planning for the changes that will come from the new “normal”?
The situation we find ourselves in will pass – our task is to understand how to cope with our current circumstance and at the same time learn to look at what is changing and work out how to adapt from what we are learning today. Plan for the future as there will surely be one.
I highly recommend a book Who Moved My Cheese? – written by Dr Spencer Johnson published in September 1998.
Given that this seems to be the story of the month I wanted to add my two cents worth.
I love reading and following Greg Savage (gregsavage.com.au). He has years of valuable experience and is generous in giving us all help in better managing and developing our businesses. Greg’s message is one that is also amplified by others in the industry. Notably, I have been to a couple of sessions run by various parties within the recruitment industry on just this topic.
To summarise in my words; “The recruitment industry must be aware that there is more to the development of their business than simply looking for clients. This is a candidate short market place in lots of areas. Meaning that there is and, I would suggest, has always been a need to nurture and look after candidates as much as clients.”
Quality candidates are what makes you stand out in a competitive market. There is nothing more frustrating than winning a brief only to find that you do not have any suitable candidates available. Your cupboard is bare. You may say that’s not a problem – just place a job add and they will come. Well, just how many times has this let you down and you have not been able to find a suitable candidate or even a candidate that is remotely suited your brief.
You need to look closely at how you treat your candidates. Not only when you place them in a position but also when they are not the chosen one. Always remember that they may not be right this time but if you treat them well all the time you will develop both a great experience for both of you as well as selfishly developing a ready talent pool.
Candidate experiences are important. Candidates are your bread and butter – your stock in trade; and more importantly they are often people in need. They are not looking at a new job just for the fun of it – they have needs. Understand their needs and develop your skills at mentoring – remember you have in-depth knowledge of the market and your clients and this can be a great tool for helping candidates.
There were a number of suggestions made as to how to ensure that all candidates (both successful and unsuccessful) have a good experience. The key message that I took away was its all about communication at all stages of the application and recruitment process.
Start with your job ad (if you need one) and ensure that this is well worded and precise so that the candidate can recognise if they are suitable, and most of all don’t forget the salary expectations. Don’t just regurgitate the last ad which was pretty much the same job – tailor it exactly to your brief.
Make the application process as simple as possible.
Recognise and communicate the receipt of the application the process that will then take place. If you will not be able to review the applications in a timely fashion let the candidate know the expectations and don’t just leave them hanging.
If the candidate is unsuccessful try to identify why they are not suitable and where possible let them know what is needed for any future application. Invite them to stay in touch and make sure you also stay in touch with them. Often just ensuring that they receive a newsletter / blog post sent directly to them shows you care.
And obviously when the candidate is successful you stay in touch to ensure that the job is as expected and monitor their settling in period. Often you can keep regular contact for example notes on birthdays, work anniversary or holiday periods. Touch points that will keep you in front of mind. You never know when they may become another valuable candidate or even a future client.
It all sounds time consuming but there are technology solutions that will assist this communication process and allow you to keep on top of your communications and your diary.
We use Job Adder to track it all. Then add on Represend and you have an ability to monitor the resumes you have sent to clients allowing you to follow-up your client on a timely basis without wasting valuable time on unproductive calls. This in turn ensures that you can communicate with your candidates to let them know the status of their application. In the current market it is important to ensure that your candidates are engaged in the process and don’t become ghosts. Use the tools available to ensure that you maximise your productive time with candidates and clients.
Growth for growth’s sake – can lead to bad outcomes and not the ones we expect. Some time ago, I was involved with an organisation that had a reasonably high turnover. That organisation did not make money and continued to increase its losses as it gained new business. There was a simple reason – the costs of maintaining certain customer accounts were greater than the revenue gained.
The answer was simple yet a little painful for some. Each customer was analysed to match the cost of the service to the revenue gained (this included the service costs and employee time involved). This was an enlightening process. It highlighted that there was a lot of work in certain accounts which meant that those customers were expensive and unproductive to maintain. The result was that these customers were advised of rate increases to bring them in line with the costs.
And what do you think was the result? Some customers left; revenue came down by some 30%; but the loss was turned around to a profit. This increased profitability was a good result; but just as important was the fact that the employees were now productive – they were working on customer satisfaction for quality clients and able to get about better promoting the continued services. They were now looking after the future of the company.
Satisfaction for both employees and customers improved productivity and profit. And I would express my thanks to Greg Savage of reminding of this.
What are you doing to increase your employee and customer satisfaction. Why not check out Represend.com today as see how it may fit into your future productivity and profitability.
Resumo now supports uploading DOC and DOCX files from Microsoft Word. This means you no longer need to save a CV as a PDF before uploading. These files take a few more seconds to convert than a straight PDF does but that processing will speed up significantly with upcoming releases.
We’ve just released the last of our main stability updates in relation to sending submission URLs across platforms such as Skype etc. The update includes a shiny new button that must be clicked to view the submission. Fun fact – Resumo has been tested across 1,000+ browser configurations!
You all know that Resumo supports PDF CVs. Meaning, if your candidate sends their CV over in a Word document, you have to save it as a PDF before uploading it to Resumo… Not for long! In the next few weeks we’ll be releasing an update to support all Word documents also. That means no more fiddling, just upload and BAM!
The update is coming for two reasons. One, because it’s we’ve had loads of requests and two, to work smoothly with upcoming ATS integrations.